Wednesday, December 9, 2009

A Blossoming

Edward Addeo for HAND/EYE

"California College of the Arts graduate Karina Michel turns tons of organic cotton waste into fashion for Indian organic textile mill Pratibha Syntex.
"Twenty two year old fashion designer, Karina Michel, is already drawing international attention for her designs. Karina’s latest collection is A Blossoming, which she designed as part of a 5-month stint at Pratibha Syntex, a 4,000 employee Indian company that produces organic cotton yarn, fabric, and knit garments for export and local markets."
"Michel was hired to devise new strategies to reuse and redirect the company's waste, which between cutting scraps, overruns of fabric and rejects, currently sits at 30%."
"Redefining the value of waste, Michel used a reverse appliqué technique: sandwiching fabrics, and stitching through all the layers before selectively cutting pieces away, to create sumptuous and complex patterning."

"...the work that Karina is doing in India provides her with a far broader real life knowledge base, enabling her to fuse design and business decisions with value to local culture and economy, regional craft skill abilities and social and ecological benefits, in one holistic thought."

Waste Not, Lynda Grose, HAND/EYE 12.10.09

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