Tuesday, December 21, 2010

Do You Love What You Wear?

So work slowed up and for the first time in 10 months, I left the office early to meet Tara St. James at a Stoll seminar on Life Cycle Analysis (much to my surprise, not the cradle to cradle kind, more the trend kind?) and was free to play around 5:30! Tara stepped in as, Cruise Director and activity no. 1 was a Wear Your Love party thrown by founders Anna Schori and Sofia Hedstrom.
way of reminding people to value and cherish their clothes. With various collaborators we host Wear Your Love parties in the US and Europe where we invite guests to tell us their personal memories attached to their inherited coats, party dresses and band t-shirts. In the romantic light of our photo boot we document the love. If you can’t make it to our next party we hope you can share your love by sending in your story and a picture to us. Wear Your Love – respect your clothes by remembering their story.
In the first decade of the 21st century we have consumed clothes like fast food, stuffing our groaning wardrobes like sartorial gluttons, but with every trendy new garment that ended up hanging unused in the closet we lost some clothing common sense.

Tara brought to my attention that Sophia had actually spent the last year abstaining from making any fashion purchases and it all seems fuzzy now but, I suggested we do the same??? So we are. Starting January 1.

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