Sunday, August 15, 2010

Fashion Tries on Zero Waste Design


You must click the link in the title of this post and read the article now.
The fact that a discussion about Zero Waste Design has made it to the NY Times is mind blowing to me (in a good way).
I am beyond excited for Timo and as a member of the Loomstate team, very excited to be working on this collaboration. Stay tuned for updates.

Here's a clip.
YOU wear organic T-shirts. You hang your clothes to dry. You recycle your unloved suits and dresses.

But frankly, that’s just the tip of the green iceberg.

Today’s truly fashion-forward have a more radical ambition: zero waste.

That may sound more like an indie band than an environmental aspiration, but it’s a new focus of top fashion schools.

Zero-waste design strives to create clothing patterns that leave not so much as a scrap of fabric on the cutting room floor. This is not some wacky avant-garde exercise; it’s a way to eliminate millions of tons of garbage a year. Apparel industry professionals say that about 15 to 20 percent of the fabric used to produce clothing winds up in the nation’s landfills because it’s cheaper to dump the scraps than to recycle them.

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